Summary: This article on post research gives some examples of segmentation.
Before we go on to how exactly to segment a market let’s look at some examples of segmentation in action.
Just a habit
By Mark Lister Do you ever notice this happening with you? 1. You’re doing some task, one you’ve done plenty of times before. Someone says something like “Why don’t you do it this way?” or “Why don’t you do that?” 2. You find yourself thinking, “That’s clearly a good idea – why on earth DON’T … Read more
